What is Ten Men?

Ten Men offers a unique way for photographers to get the equipment they need to do their job better without any cost to them. No financing, purchasing, or credit check is required. Ten Men purchases the equipment, gives it to the photographer, and rents it to the client. We also offer an 'invoicing service' for those photographers who only need minimal equipment to supplement their own systems.

What do we do for photographers?

Ten Men consults with the photographer to build a custom designed system for their creative process. In some instances, only a new computer or lens may by needed; we can fulfill a variety of needs, big and small. The photographer keeps this equipment on hand, no need to pickup or return between jobs. Equipment can be organized and integrated with existing peripherals, and the photographer can develop a familiarity with the system that isn’t possible with rentals. There is no direct financial obligation to Ten Men, only the right to bill a rental fee to clients for a specified period of time, typically 12 months for smaller peripherals to 36 months for complete systems (over $50,000). Once this time commitment expires, the photographer owns the equipment in full and has the option to upgrade. (Yes, the equipment is free.)

How is this possible?

The photographer doesn’t pay for a camera rental and then bill the client, we do. We generally work directly with agents, sending them a rental invoice for the client, or sending an invoice directly to the client. In some instances, photographers may be able to reclaim a percentage of this rental fee depending on existing equipment.

What camera systems are offered?

We have access to all the major brands, so the options are varied. We specialize in, but are not limited to, digital medium format cameras. We can also help with updating a photographer's existing system with peripherals such as computers, cases, stands, etc.

How do agents benefit?

Ten Men relieves the burden of renting equipment for every shoot. The photographer is in full possession of the equipment at all times. And, we understand that budgets vary. Ten Men collaborates with producers and agents to provide a negotiated ‘rental fee’ for each job if necessary. This benefit allows greater flexibility in rates than a traditional rental company can offer.

Another benefit for agents is a $1000 bonus for each photographer they refer that contracts with Ten Men. We depend on agents to keep us up to date on schedules, negotiate rental rates if needed, and deliver our ‘rental’ invoices to the client. This bonus is our way of saying thank you.

Who qualifies?

We have a flexible program that allows us to work with a wide variety of photographers who have a variety of work schedules, but we generally work with photographers who have agents and shoot on a fairly consistant basis. We consider many factors, such as the type of equipment needed, client base, and type of work.

What about my credit score?

We don’t ask for credit scores. Financial status doesn’t play a part in qualifying for a camera. Photographers do not have a direct financial obligation to Ten Men.

What’s in the contract?

We use a standard rental-type contract that is then customized to the photographer. The photographer takes possession of the camera and is expected to maintain it. Ten Men will pay for things that break down or normal wear and tear. However, neglectful damages and carelessness are considered a breech of the contract. Also, if the photographer doesn’t work for an extended period (e.g. more than 3-6 consecutive months) or if rental rates decline significantly, the photographer may be required to surrender the equipment (there is no financial obligation to pay for the equipment).

How do I start?

Click on the ‘Apply’ tab and send us your info. We’ll review your application and start customizing a system. Then we speak to your agent (if you have one) to verify your information. Once a contract is signed, we’ll get your equipment ordered. Time for delivery is largely dependent upon the manufacturer.

What are people saying about Ten Men?

"The photographic landscape is leaping at exponential bounds; at the forefront is TEN MEN with the finesse to bring artists of all skill levels through both navigable, and uncharted pathways. Owner and CEO Stacey Knoernschild utilizes a vast network of connections to establish tailored camera systems that reflect a photographer’s own sensibilities to a T. The game-changing adventure you will undertake along with TEN MEN will be adorned with impeccable service, and astounding business acumen.” - Emmanuel V. Cruz II, Production / Digital Services

"The unique model that TEN MEN has designed to offer the best equipment and customizations to their clientele, and providing a route to ownership is not only convenient in its accessibility and in its flexibility over multiple tiers of budgets, it’s admirable." - Leah Wilemon, agent

"I give Ten Men RAVE REVIEWS… because it has not only changed the quality of my images, but my life on the whole. I love what it has helped me accomplish, and I spread the Gospel of TEN MEN everywhere I go." - Matthew Chaves, photographer

"Worth every penny I didn't spend." - David Meredith, photographer